About Deli Home


Deli Home aims to realize its ambition of being the leading player in the Benelux home improvement market as well as further expanding its presence across Europe.

To accomplish this goal, Deli Home has made extensive investments in its companies, staff and value-added capabilities including production and distribution facilities.

Growth strategy

Our growth strategy is based on three pillars:

  • Expand category leadership per product group
  • Consolidate DIY foothold and continue to gain market share
  • Build position in professional / specialist channel further
  • Increase scale and operational excellence through integration
  • Expand and leverage Benelux hard-to-handle logistics network
  • Vertically integrated supply chain
  • Capture attractive fundamental growth prospects driven by megatrends and market recovery
  • Grow internationally both organically and through identified M&A
  • Broadening product and concept offering